Understand
Taradale has a population of about 16,599 in the 2006 Census. It is a 10 minute drive from the tourist destination of Napier City and with over a third of Napier districtâs population, is one of the most important areas in the region, with one of the highest socio-economic demographic profiles in the Hawke's Bay. Many of Taradale's residents commute to Napier or Hastings CBD and prefer rural or suburban life as opposed to the city life of Napier.
The town itself is a prosperous, established community nestled against the Taradale hills in an area rich in wine heritage dating back as far as the 1850s. Two of the most famous vineyards in Hawkes Bay, Mission Estate and Church Rd, are located in the area and together attract over 300,000 tourists annually.
